Free download
Google Ads account audit checklist
Before you optimize a Google Ads account, audit it — most wasted spend hides in tracking gaps and structure, not bids. This checklist gives you the ordered pass so you fix the foundations first.
Download the checklist (free)
No signup required · Markdown, use it anywhere
What's inside
- Conversion tracking: is it accurate, deduplicated and importing the right actions?
- Account structure: campaigns, ad groups, and match-type hygiene
- Bidding + budgets: strategy fit, budget-limited campaigns, target sanity
- Search terms + negatives: wasted-spend and brand-defense review
- What you can now automate from Claude with the VigilDog Ads MCP
Run the audit — then act on it from chat.
Connect Google Ads to Claude with the VigilDog Ads MCP and fix what the audit finds in plain language.
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