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The checklists and playbooks we actually use.
No email wall, no drip sequence. Checklists and worksheets for the monitoring side, and every ad-operations playbook the VigilDog Ads MCP hands to Claude, as plain markdown. Take them, re-brand them, hand them to a client.
- SSL/TLSDomain & SSL monitoring checklistThe silent failures that take a site down, an expired certificate, a lapsed domain, an incomplete chain, are all knowable in advan…5 sections
- Email deliverabilityEmail deliverability auditInbox placement is a score across authentication, reputation, engagement and content. This audit walks each factor in priority ord…5 sections
- Email deliverabilityDMARC p=reject rollout worksheetGetting to DMARC p=reject safely is a staged process, not a single edit. This worksheet gives you the sender inventory table and t…5 sections
- Domain & DNSDNS migration pre-flight checklistMost DNS-migration outages are avoidable, a forgotten MX record, a too-long TTL, a subdomain nobody documented. This pre-flight ch…5 sections
- MonitoringAgency client-onboarding auditWhen you inherit a client's domains, you inherit their time bombs. This onboarding audit surfaces the expiring certs, lapsing doma…5 sections
- Ads MCPGoogle Ads account audit checklistBefore you optimize a Google Ads account, audit it, most wasted spend hides in tracking gaps and structure, not bids. This checkli…5 sections
- SkillsThe VigilDog skills library: 135 playbooksEvery playbook the VigilDog Ads MCP knows, in one download (519 KB): 135 plain markdown SKILL.md files across 19 domains. Use them…135 playbooks
- SkillsMeta Advantage+ skills: 4 playbooksAdvantage+ shopping, audiences, placements and existing-customer caps. These are the playbooks the VigilDog Ads MCP hands to Claud…4 playbooks
- SkillsAudiences skills: 10 playbooksCustom, lookalike and customer-match audiences, retargeting ladders, exclusions and signals. These are the playbooks the VigilDog …10 playbooks
- SkillsBidding strategy skills: 12 playbooksBid targets, budget allocation, smart-bidding migration and keeping a strategy healthy. These are the playbooks the VigilDog Ads M…12 playbooks
- SkillsBidding and budgets skills: 5 playbooksCost caps, ROAS goals, learning phases, minimum viable budgets and value optimisation. These are the playbooks the VigilDog Ads MC…5 playbooks
- SkillsCampaign structure skills: 5 playbooksHow accounts, campaigns and ad groups should be shaped so they can be run and read. These are the playbooks the VigilDog Ads MCP h…5 playbooks
- SkillsCatalog and commerce skills: 4 playbooksProduct catalogs, dynamic ads and the commerce plumbing behind them. These are the playbooks the VigilDog Ads MCP hands to Claude …4 playbooks
- SkillsCreative skills: 13 playbooksAd copy, assets, testing cadence and what to do when a creative stops working. These are the playbooks the VigilDog Ads MCP hands …13 playbooks
- SkillsExperimentation skills: 2 playbooksDesigning and reading experiments so a result means something. These are the playbooks the VigilDog Ads MCP hands to Claude when y…2 playbooks
- SkillsLanding pages skills: 8 playbooksMessage match, speed, forms and the page-side half of a conversion. These are the playbooks the VigilDog Ads MCP hands to Claude w…8 playbooks
- SkillsMeasurement skills: 21 playbooksConversion tracking, attribution, GA4, offline imports and reporting that holds up. These are the playbooks the VigilDog Ads MCP h…21 playbooks
- SkillsOffers and economics skills: 3 playbooksUnit economics, offer design and the maths that decides what a click is worth. These are the playbooks the VigilDog Ads MCP hands …3 playbooks
- SkillsOperations skills: 7 playbooksAudits, change logs, naming, handovers and the weekly cadence that keeps an account tidy. These are the playbooks the VigilDog Ads…7 playbooks
- SkillsPerformance Max skills: 4 playbooksAsset groups, signals, exclusions and how to read a black box. These are the playbooks the VigilDog Ads MCP hands to Claude when y…4 playbooks
- SkillsPolicy and compliance skills: 5 playbooksStaying inside each platform's rules so an account never gets a strike. These are the playbooks the VigilDog Ads MCP hands to Clau…5 playbooks
- SkillsScaling skills: 3 playbooksGrowing spend without wrecking efficiency. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about scaling…3 playbooks
- SkillsScaling operating system skills: 2 playbooksThe repeatable system for scaling an account week over week. These are the playbooks the VigilDog Ads MCP hands to Claude when you…2 playbooks
- SkillsSearch skills: 15 playbooksKeywords, match types, search terms, negatives, RSAs and the daily hygiene of search. These are the playbooks the VigilDog Ads MCP…15 playbooks
- SkillsShopping feeds skills: 7 playbooksFeed quality, product data, disapprovals and Merchant Center health. These are the playbooks the VigilDog Ads MCP hands to Claude …7 playbooks
- SkillsUpper funnel skills: 5 playbooksAwareness and consideration campaigns that can still be measured. These are the playbooks the VigilDog Ads MCP hands to Claude whe…5 playbooks
A checklist is a reminder. This is a system.
VigilDog runs every check on this list automatically, on every domain you manage.
Your first domain is free forever