Audiences skills: 10 playbooks
Custom, lookalike and customer-match audiences, retargeting ladders, exclusions and signals. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about audiences: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (39 KB), or any single playbook below.
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- Build Meta Custom Audiences
- Build and Maintain Customer Match Lists
- Build Lookalike Audiences
- Design a Retargeting Ladder
- Audience Expansion Readiness and Routing
- Audience Performance Review and Cleanup
- Set Audience Exclusions, Suppression, and Overlap Control
- Configure PMax Audience Signals
- and 2 more
Every playbook in this pack
10 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- build-custom-audiences.md · 8 KBBuild Meta Custom Audiences
Creates Meta custom audiences from every first-party source - website/pixel events, app activity, engagement (video viewers, page/profile engagers, lead-form openers), and hashed customer lists - picking the subtype…
- build-customer-match-lists.md · 9 KBBuild and Maintain Customer Match Lists
Builds and maintains Google Ads Customer Match lists end to end: pulls contacts out of HubSpot, Salesforce, or a spreadsheet, normalizes identifiers, creates the user list, uploads members, verifies match rate and…
- build-lookalike-audiences.md · 8 KBBuild Lookalike Audiences
Builds Meta lookalike audiences by ranking seed quality - purchasers, high-LTV segments, and value-based lists rank far above plain engagement, which ranks above all-site-traffic - then sizing the 1%-10% country-scoped…
- design-retargeting-ladder.md · 7 KBDesign a Retargeting Ladder
Lays out Meta's warm audiences as an intent-and-recency ladder - product/page viewers, then video 50%+ viewers or IG/FB engagers, then AddToCart/InitiateCheckout non-purchasers, then short-recency cart abandoners -…
- expand-audience-reach.md · 10 KBAudience Expansion Readiness and Routing
A gatekeeper for audience growth: before any reach expansion, it audits three foundations in strict order, PMax asset-group signal quality, Video/Demand Gen targeting configuration, and Customer Match health, and stops…
- optimize-audience-performance.md · 11 KBAudience Performance Review and Cleanup
The recurring audience review for Video and Demand Gen campaigns: pulls segment-level performance with GAQL, classifies every attached audience (remarketing vs prospecting), applies explicit keep/adjust/pause…
- set-exclusions-and-suppression.md · 8 KBSet Audience Exclusions, Suppression, and Overlap Control
Keeps Meta targeting non-overlapping: excludes existing customers and purchasers from every prospecting and lookalike ad set, excludes downstream retargeting tiers from upstream ones, builds account-wide suppression…
- set-up-audience-signals.md · 10 KBConfigure PMax Audience Signals
Configures the audience signal stack on a Performance Max asset group so the campaign starts learning from the best available first-party data instead of guessing.
- set-up-audience-targeting.md · 10 KBSet Up Video and Demand Gen Audience Targeting
Sets up audience targeting for Video and Demand Gen campaigns: matches segment choice to the campaign goal (remarketing, prospecting, awareness, or pure data collection), validates list health before attaching…
- upload-customer-list-audience.md · 9 KBUpload and Hash a Customer-List Audience
Turns CRM or spreadsheet contacts (via hubspot_search_contacts, salesforce_soql_query, or sheets_get_values) into a Meta customer-list audience: normalizes then SHA-256 hashes every identifier client-side so raw PII…
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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