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Bidding and budgets skills: 5 playbooks

Cost caps, ROAS goals, learning phases, minimum viable budgets and value optimisation. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about bidding and budgets: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (17 KB), or any single playbook below.

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What is inside

Calibrate Cost Cap and ROAS Goals
Manage the Learning Phase
Select a Meta Bid Strategy
Set the Minimum Viable Budget
Set Up Value Optimization and Value-Based Bidding

Every playbook in this pack

5 files. Take one, or take the pack.

Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.

Calibrate Cost Cap and ROAS Goals
Turns a chosen COST_CAP, LOWEST_COST_WITH_BID_CAP, or LOWEST_COST_WITH_MIN_ROAS strategy into an actual number, calibrated from real breakeven unit economics rather than a wish.
calibrate-cost-cap-and-roas-goals.md · 8 KB
Manage the Learning Phase
Manages the Meta learning phase - the exploration window an ad set enters at launch or after a significant edit, where delivery is broader while the algorithm hunts its ~50 optimization events in a rolling 7-day window.
manage-the-learning-phase.md · 8 KB
Select a Meta Bid Strategy
Chooses the Meta bid_strategy enum for a campaign or ad set by weighing cost control needed against delivery data available to calibrate it.
select-bid-strategy.md · 8 KB
Set the Minimum Viable Budget
Sizes the daily or lifetime budget an ad set needs to plausibly exit learning, using the floor heuristic daily budget ~ target cost-per-result x 50 / 7 - enough headroom to bank roughly 50 optimization events within a…
set-minimum-viable-budget.md · 8 KB
Set Up Value Optimization and Value-Based Bidding
Switches an ad set's optimization_goal to VALUE so the auction chases purchase value, not count, and pairs it with LOWEST_COST_WITH_MIN_ROAS once a real ROAS target exists.
set-up-value-optimization.md · 9 KB

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