Campaign structure skills: 5 playbooks
How accounts, campaigns and ad groups should be shaped so they can be run and read. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about campaign structure: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (17 KB), or any single playbook below.
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- Choose Advantage Campaign Budget (CBO) vs Ad-Set Budgets (ABO)
- Consolidate a Fragmented Account to Escape Learning Limited
- Design the Meta Account Structure
- Map a Full-Funnel Campaign Structure
- Select the Campaign Objective and Optimization Event
Every playbook in this pack
5 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- choose-cbo-vs-abo.md · 7 KBChoose Advantage Campaign Budget (CBO) vs Ad-Set Budgets (ABO)
Decides where budget control lives for a campaign: Advantage Campaign Budget (CBO), set once at the campaign level and redistributed by Meta across ad sets toward whichever is delivering the lowest cost per result,…
- consolidate-fragmented-account.md · 8 KBConsolidate a Fragmented Account to Escape Learning Limited
Repairs an account where too many ad sets are splitting the same conversion pool: audits every campaign with mads_list_campaigns/mads_list_adsets plus a mads_run_insights pull of the last 7-14 days, flags ad sets…
- design-account-structure.md · 7 KBDesign the Meta Account Structure
Turns a chosen objective into a concrete campaign-to-ad-set-to-creative map before the first mads_create_campaign call: one campaign per ODAX objective (not per audience), an ad-set count capped by how many cells the…
- map-full-funnel-structure.md · 8 KBMap a Full-Funnel Campaign Structure
Lays out a top-of-funnel (TOF) prospecting, mid-funnel (MOF) engagement, and bottom-of-funnel (BOF) retargeting campaign structure with hard audience exclusions between every stage, so the same warm user isn't served…
- select-campaign-objective.md · 8 KBSelect the Campaign Objective and Optimization Event
Picks the Meta campaign objective and ad-set optimization event before a dollar is spent: the objective locks the available optimization goals, billing events, and placements, and the optimization event is what…
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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