Experimentation skills: 2 playbooks
Designing and reading experiments so a result means something. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about experimentation: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (11 KB), or any single playbook below.
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- Manage the Experiment Backlog
- Run a Campaign Experiment
Every playbook in this pack
2 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- manage-experiment-backlog.md · 12 KBManage the Experiment Backlog
Keeps a Google Ads testing program organized: harvests test ideas from account data (search terms, RSA asset performance, auction insights), forces each idea into a falsifiable hypothesis, scores it on impact ×…
- run-a-campaign-experiment.md · 12 KBRun a Campaign Experiment
End-to-end driver for one Google Ads custom experiment: form a testable hypothesis, size the sample and duration, create and schedule a 50/50 split against a base campaign, apply exactly one treatment change, watch…
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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