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Landing pages skills: 8 playbooks

Message match, speed, forms and the page-side half of a conversion. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about landing pages: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (31 KB), or any single playbook below.

Download the skills

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What is inside
  • Landing Page Audit and Conversion Fix Cycle
  • Build a Dedicated Ecommerce Landing Page
  • Build a Lead-Gen / SaaS Landing Page
  • Build an Ecommerce Product Page
  • Repair the Landing-Page Component of Quality Score
  • Recurring Landing Page Performance Review
  • Cart and Checkout Flow Optimization
  • Landing Page A/B Test

Every playbook in this pack

8 files. Take one, or take the pack.

Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.

  • Landing Page Audit and Conversion Fix Cycle

    Diagnoses why a live landing page converts below expectations and produces an evidence-backed, prioritized fix list, then verifies the fixes actually moved conversion rate.

    audit-and-optimize-an-existing-landing-page.md · 8 KB
  • Build a Dedicated Ecommerce Landing Page

    Plans and validates a dedicated, navigation-free ecommerce landing page for paid campaigns - promo pushes, seasonal offers, single-product or bundle drops aimed at cold Display/YouTube/Demand Gen traffic.

    build-a-high-converting-ecommerce-landing-page.md · 8 KB
  • Build a Lead-Gen / SaaS Landing Page

    Guides the construction of a new dedicated landing page for lead-gen or SaaS campaigns: lock the offer first, size the page to the visitor's awareness level, structure the persuasion sections, write message-matched…

    build-a-high-converting-landing-page.md · 8 KB
  • Build an Ecommerce Product Page

    Structures a standard ecommerce product page - the destination for Shopping PLAs, PMax product traffic, and product-intent search - around seven sections in a deliberate order: gallery and identity, purchase terms…

    build-a-high-converting-product-page.md · 8 KB
  • Repair the Landing-Page Component of Quality Score

    A one-time repair job for the landing-page component of Quality Score: find the keywords Google has rated Below Average on landing-page experience, diagnose which baseline requirement the page fails (message match,…

    improve-landing-page-experience.md · 9 KB
  • Recurring Landing Page Performance Review

    The recurring landing-page sweep: pull per-URL performance across the account, flag pages breaching CVR/CPA/ROAS, bounce, speed, and mobile thresholds, segment flags by campaign and keyword routing to find the real…

    monitor-landing-page-performance.md · 8 KB
  • Cart and Checkout Flow Optimization

    Finds and fixes the revenue leaks between add-to-cart and payment: measure the funnel step by step in GA4, locate where buyers abandon, then remove the classic killers - surprise shipping costs, forced account…

    optimize-cart-and-checkout-flow.md · 9 KB
  • Landing Page A/B Test

    Runs a disciplined landing-page split test end to end: pick the page with the best volume-to-upside ratio, write a falsifiable hypothesis, change exactly one element, split traffic 50/50, hold the line for 14+ days and…

    run-a-landing-page-a-b-test.md · 8 KB

Let Claude run these for you.

The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.

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