Offers and economics skills: 3 playbooks
Unit economics, offer design and the maths that decides what a click is worth. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about offers and economics: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (14 KB), or any single playbook below.
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- Validate Unit Economics Before Committing Ad Spend
- Extract and Prioritize Offer Message Angles
- Design an Offer Worth Advertising
Every playbook in this pack
3 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- calculate-and-validate-unit-economics.md · 10 KBValidate Unit Economics Before Committing Ad Spend
Establishes whether a business's margins can actually support profitable Google Ads before money is spent, and derives the real break-even and operating targets (tROAS, CPL, allowable CAC) from backend financial data…
- craft-your-offer-angles.md · 9 KBExtract and Prioritize Offer Message Angles
Turns a solid offer into a prioritized inventory of message themes, each with proof points and headline-length phrasing, weighted for how much the searcher in a given campaign already knows.
- create-an-irresistible-offer.md · 10 KBDesign an Offer Worth Advertising
Strengthens the commercial offer itself, value, differentiation, reason-to-act-now, and risk reversal, before any ad money amplifies it.
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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