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Operations skills: 7 playbooks

Audits, change logs, naming, handovers and the weekly cadence that keeps an account tidy. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about operations: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (26 KB), or any single playbook below.

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What is inside

Build an Automated Alert Net for a Google Ads Account
Root-Cause an Unexpected Performance Change
Review Google's Recommendations Without Ceding Control
Prepare, Run, and Revert a Seasonal Peak
Diagnose and Clear Ad Disapprovals
Daily Damage-Detection Triage
Post-Peak Cleanup and Seasonal Retrospective

Every playbook in this pack

7 files. Take one, or take the pack.

Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.

Build an Automated Alert Net for a Google Ads Account
Stands up a scheduled monitoring layer for a Google Ads account: baselines normal spend, CPC, and conversion volume, then defines nine threshold checks (overspend, zero spend, budget-limited, zero conversions, volume…
configure-account-alerts.md · 8 KB
Root-Cause an Unexpected Performance Change
A time-boxed, read-only root-cause investigation for an unexpected Google Ads performance change: confirm the move is real (volume, magnitude, persistence), rule out internal changes via gads_get_change_history,…
investigate-performance-anomalies.md · 8 KB
Review Google's Recommendations Without Ceding Control
A monthly, strategy-first pass over the Google Ads Recommendations queue: pulls everything outstanding via gads_list_recommendations, audits the last 30 days of change history for auto-applied changes that slipped in,…
manage-google-recommendations.md · 8 KB
Prepare, Run, and Revert a Seasonal Peak
End-to-end management of a Google Ads account through a dated peak event (Black Friday, Christmas, an industry sale): builds the year-over-year baseline with gads_run_gaql_query, stages seasonal keywords,…
plan-and-execute-seasonal-adjustments.md · 9 KB
Diagnose and Clear Ad Disapprovals
Restores ad serving after policy disapprovals: inventories every disapproved or limited ad and asset via gads_get_disapproved_ads and policy-summary GAQL, prioritizes ad groups left with zero eligible ads, diagnoses…
resolve-ad-disapprovals.md · 8 KB
Daily Damage-Detection Triage
A strict 10-15 minute read-only morning triage of a Google Ads account: verifies conversion actions are still recording (gads_list_conversion_actions), compares yesterday's spend and conversions to normal…
run-a-daily-account-health-check.md · 7 KB
Post-Peak Cleanup and Seasonal Retrospective
Cleans up a Google Ads account one to two weeks after a seasonal peak (Black Friday, Christmas, any dated sale): mines the post-event search terms report for stale seasonal queries still eating budget, builds a…
run-post-peak-season-normalization.md · 8 KB

The whole library in one download

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How to run Google Ads from Claude

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The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.

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