Performance Max skills: 4 playbooks
Asset groups, signals, exclusions and how to read a black box. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about performance max: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (19 KB), or any single playbook below.
Download the skillsNo email required · yours to edit and re-brand
- Launch Performance Max for Lead Gen / SaaS
- PMax Search-Term Routing and Brand Defense
- Ecommerce Performance Max Optimization Cycle
- Lead-Gen / SaaS Performance Max Optimization Cycle
Every playbook in this pack
4 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- launch-pmax-for-lead-gen-saas.md · 11 KBLaunch Performance Max for Lead Gen / SaaS
End-to-end build of a Performance Max campaign for a lead-gen or SaaS business, where there is no product feed and everything rides on three inputs: an imported quality conversion signal (MQL/SQL/revenue), strong…
- manage-pmax-search-terms-and-brand-defense.md · 10 KBPMax Search-Term Routing and Brand Defense
Takes back keyword-level control of the queries Performance Max is winning: mine 30 days of PMax search-term data, merge it with Search-campaign terms, identify converting non-brand queries worth owning, and add them…
- run-pmax-ecommerce-optimization-cycle.md · 11 KBEcommerce Performance Max Optimization Cycle
Recurring maintenance loop for ecommerce Performance Max campaigns (both feed-only and full-asset builds): gate on learning-period status, sweep search terms weekly and push waste into shared negative lists, tier…
- run-pmax-lead-gen-saas-optimization-cycle.md · 11 KBLead-Gen / SaaS Performance Max Optimization Cycle
Recurring maintenance loop for lead-gen and SaaS Performance Max campaigns, built around one non-negotiable: the campaign must bid on an imported quality signal (MQL, SQL, or revenue), not raw form fills.
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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