Search skills: 15 playbooks
Keywords, match types, search terms, negatives, RSAs and the daily hygiene of search. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about search: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (63 KB), or any single playbook below.
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- Keyword Triage and Action Cycle
- Search Term Report Hygiene
- Build a Search Campaign Structure
- Cluster Keywords and Map Landing Pages
- Roll Out AI Max on a Search Campaign
- Repair Ad Relevance
- Diagnose and Repair Expected CTR
- Quality Score Constraint Router
- and 7 more
Every playbook in this pack
15 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- analyze-and-optimize-keyword-performance.md · 10 KBKeyword Triage and Action Cycle
Runs the recurring keyword triage for a Search campaign: pulls per-keyword efficiency and visibility data, sorts every keyword with enough clicks into four action groups (scale the proven winners, repair the expensive…
- analyze-search-term-reports.md · 9 KBSearch Term Report Hygiene
The recurring query-hygiene pass over Search traffic: scans the search term report for queries that are plainly unrelated to the business and negates them into a shared exclusion list, and separately flags converting,…
- build-search-campaign-structure.md · 10 KBBuild a Search Campaign Structure
Turns finished keyword clusters into a live-but-paused Search campaign skeleton in Google Ads: campaign map with a consolidate-by-default bias, ad groups cut along creative themes, keywords with maturity-appropriate…
- cluster-and-map-keywords.md · 9 KBCluster Keywords and Map Landing Pages
The bridge between keyword research and campaign build: takes a raw researched keyword list and produces named clusters that each pass a one-ad coverage test, ranked into launch tiers, tagged with dominant search…
- configure-ai-max-for-search.md · 10 KBRoll Out AI Max on a Search Campaign
Prepares, gates, and measures the rollout of Google's AI Max expansion suite (search term matching, AI text customization, final URL expansion) on an existing Search campaign.
- improve-ad-relevance.md · 9 KBRepair Ad Relevance
Repairs the ad relevance component of Quality Score by fixing the structural mismatch between an ad group's keywords and its RSA copy: it audits whether one ad can honestly cover the group's intent, splits and…
- improve-expected-ctr.md · 9 KBDiagnose and Repair Expected CTR
Diagnoses why Google predicts an ad will be clicked less often than competing ads (expected CTR = below average) and produces a prioritized gap list plus repaired copy candidates.
- improve-quality-score.md · 9 KBQuality Score Constraint Router
The routing playbook for low Quality Score: it does not "optimize QS" directly, because QS is an output, it ranks the account's keywords by impression-weighted severity ((10 − QS) × impressions), then walks the three…
- launch-a-search-campaign.md · 9 KBLaunch a Search Campaign
The last-mile skill that takes a fully built, paused Search campaign live safely: a tool-driven pre-flight audit of settings, structure, ads, extensions, bidding, budget, and brand separation; a policy pre-check; a…
- optimize-geographic-targeting.md · 9 KBGeographic Performance Optimization
The recurring geographic performance pass: pulls location-level metrics, benchmarks each location against its own campaign's CPA/ROAS, sorts locations into bid-up, bid-down, and exclude tiers, and applies the changes…
- promote-search-terms-to-keywords.md · 9 KBPromote Search Terms to Keywords
Decides which live search queries earn their own keyword and executes the promotion without fragmenting Smart Bidding data.
- research-keywords.md · 9 KBKeyword Research and Discovery
The discovery layer for Search: builds a comprehensive, de-duplicated keyword list with volume, competition, and CPC data by expanding business-derived seeds through the planner tools (keyword and URL-seeded ideas,…
- review-and-optimize-campaign-structure.md · 10 KBStructural Review of Search Campaigns
The quarterly structural audit for Search accounts: builds a 90-day per-campaign snapshot, flags structural disease (sub-30-conversion campaigns, 20%+ query overlap between campaigns, budget fragmentation, 3x CPA…
- run-n-gram-analysis.md · 9 KBN-gram Waste Analysis and Exclusion
Finds the word patterns quietly draining spend across a Search account by decomposing search terms into one- and two-word fragments, aggregating cost and conversion metrics per fragment, and negating the proven losers…
- run-search-campaign-optimization-cycle.md · 10 KBSearch Campaign Optimization Cycle
The master recurring routine for Search campaigns: a fixed-order sweep that checks account health first, then works query hygiene, keyword triage, Quality Score, ad testing, bids and budgets, extensions, and the…
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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