Shopping feeds skills: 7 playbooks
Feed quality, product data, disapprovals and Merchant Center health. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about shopping feeds: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (29 KB), or any single playbook below.
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- Launch a Feed-Only Performance Max Campaign
- Launch a Full-Creative Performance Max Ecommerce Campaign
- Launch a Standard Shopping Campaign
- Shopping Campaign Optimization Cycle
- Build and Optimize the Product Feed
- Segment Shopping Campaigns by Product Performance Tier
- Segment Shopping Campaigns with a Weighted Product Score
Every playbook in this pack
7 files. Take one, or take the pack.
Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.
- launch-pmax-feed-only-campaign.md · 9 KBLaunch a Feed-Only Performance Max Campaign
Launches a Performance Max campaign built deliberately WITHOUT creative assets or audience signals, so delivery concentrates on Shopping placements, automated Shopping bidding without Display/YouTube spread.
- launch-pmax-full-assets-ecommerce-campaign.md · 10 KBLaunch a Full-Creative Performance Max Ecommerce Campaign
Launches an ecommerce Performance Max campaign with the complete creative loadout, images, logos, text assets, video, audience signals, so products serve across Shopping, Search, Display, YouTube, Gmail, and Discover.
- launch-standard-shopping-campaign.md · 9 KBLaunch a Standard Shopping Campaign
Launches a Standard Shopping campaign, the maximum-control variant with manual or smart bidding, campaign priorities, full search-term visibility, and hand-built product-group trees.
- run-shopping-campaign-optimization-cycle.md · 9 KBShopping Campaign Optimization Cycle
The recurring maintenance routine for live Standard Shopping campaigns: a fixed-order sweep through account health, feed quality flags, product-level winners and losers, search-term waste, bids and budgets, monthly…
- set-up-and-optimize-product-feed.md · 10 KBBuild and Optimize the Product Feed
Establishes the product feed that every Shopping and PMax campaign stands on: export from the ecommerce platform, attribute mapping and title/description optimization, identifier and image compliance, custom-label…
- set-up-performance-based-shopping-segmentation.md · 9 KBSegment Shopping Campaigns by Product Performance Tier
Restructures Shopping spend around historical product performance: products get tiered by trailing ROAS into a custom label, and each tier gets its own campaign bucket with its own budget but a shared ROAS target.
- set-up-scoring-model-segmentation.md · 9 KBSegment Shopping Campaigns with a Weighted Product Score
Upgrades Shopping segmentation from single-metric ROAS tiers to a weighted composite score that blends performance with business inputs like margin, stock level, and price competitiveness, then maps score bands to…
Let Claude run these for you.
The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.
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