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Upper funnel skills: 5 playbooks

Awareness and consideration campaigns that can still be measured. These are the playbooks the VigilDog Ads MCP hands to Claude when you ask about upper funnel: plain markdown SKILL.md files with the purpose, when to use it, the procedure, and the checks that tell you it worked. Download the pack (23 KB), or any single playbook below.

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What is inside

Demand Gen Campaign Launch
Video (YouTube) Campaign Launch
Placement Audit and Exclusion (Demand Gen, Video, PMax)
Demand Gen Optimization Cycle
Video Campaign Monthly Checkpoint

Every playbook in this pack

5 files. Take one, or take the pack.

Plain markdown. Each one opens in any editor, pastes into any chat, and loads into any MCP client as a SKILL.md.

Demand Gen Campaign Launch
End-to-end build of a conversion-optimized Demand Gen campaign, the Google Ads campaign type that serves across YouTube (in-stream, in-feed, Shorts), Discover, Gmail, and Display inventory, and the only one that offers…
launch-a-demand-gen-campaign.md · 11 KB
Video (YouTube) Campaign Launch
Builds and launches a YouTube Video campaign for awareness or consideration goals, subtype selection (efficient reach, non-skippable, target-frequency, ad sequence, or view-based), CPM/CPV bidding, audience and content…
launch-a-video-campaign.md · 10 KB
Placement Audit and Exclusion (Demand Gen, Video, PMax)
The deep placement audit for Demand Gen, Video, and (read-only) PMax: exports where ads actually showed, applies always-exclude rules (mobile app categories, parked/ad-farm domains, high-risk TLDs), evaluates…
manage-demand-gen-and-video-placements.md · 11 KB
Demand Gen Optimization Cycle
The recurring tuning pass for live Demand Gen campaigns: health gate, per-audience CPA triage, channel-mix and view-through sanity checks, monthly creative-fatigue review, and a staged bidding-maturity ladder (clicks →…
run-demand-gen-optimization-cycle.md · 11 KB
Video Campaign Monthly Checkpoint
A time-boxed monthly checkpoint for live YouTube Video campaigns: verifies serving health, spot-checks the top placements and audience segments against hard CPA thresholds, benchmarks each creative (view rate, CTR,…
run-video-campaign-optimization-cycle.md · 10 KB

The whole library in one download

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How to run Google Ads from Claude

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The VigilDog Ads MCP ships every one of these playbooks as a tool Claude can call, with a dry-run and an approval in front of every change.

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